Kredey: Redefining Content Monetization for a Mobile-First World
TIMELINE
12 Months
ROLE
Founding Product Designer
PLATFORM
iOS, Responsive Web
TEAM
5 Members
PROJECT OVERVIEW
Kredey was initially designed as a web-based platform, offering users a way to monetize and organize long-form written content without the need for setting up separate websites. However, after gathering user feedback and analyzing industry trends, it became clear that a mobile-first experience would better serve our users' needs, given the growing preference for mobile content consumption.
I led the full redesign of Kredey, transforming it into a mobile-centric platform with a more polished and visually appealing interface while maintaining its core functionalities of monetizing and organizing content.
The Problem: Stagnation in a Growing Mobile Market
Here's where Kredey hit a wall: User retention on mobile dropped by 40%, and surveys showed a growing frustration with the clunky mobile experience.
Key issues identified were:
HIGH BOUNCE RATE
65% of mobile users dropped off after viewing just one page.
COMPLICATED NAVIGATION
Users took, on average, 7 clicks to publish content—too many for a platform that promised ease.
UNCLEAR INSIGHTS
55% of users reported difficulty in understanding performance metrics, with many requesting more visual, digestible feedback.
THE SOLUTION/ Kredey 2.0
Designed for clarity and ease of use, the homepage begins with the tagline, "Monetize. Digitize. Organize," showcasing the platform's purpose.
The "Recents" section highlights popular content with key details like read counts, authors, and estimated reading time. The layout uses bold, distinct content cards for easy navigation.
A bottom navigation bar provides quick access to Home, Search, Following, and Create, streamlining user interaction. The design is minimalistic yet vibrant, focused on enhancing content discovery and engagement for users.
We conducted 20+ interviews and surveyed over 150 users to understand the specific friction points.
Users wanted faster access to key actions like publishing and editing content.
60% of users weren't fully utilizing the platform’s monetization tools because they were buried too deeply in the interface.
Unearthing Roadblocks: Navigating Usability Pain Points on Kredey’s Website
Navigation and Accessibility: The website needs mobile optimization, simplified navigation, and accessibility features like screen reader support and keyboard navigation.
Content Readability and Visual Design: Enhancing content layout, minimizing visual clutter, and making call-to-action buttons prominent can improve readability and overall user experience.
Performance and Functionality: Optimizing loading speed, ensuring all links and buttons are functional, and providing feedback for user actions will enhance site performance and reliability.
User Engagement and Content Discovery: Improving search and recommendation features, implementing personalized content discovery, and offering user guidance can boost engagement and ease of content exploration.
Reduce the number of steps to publish content.
Improve engagement metrics visibility, aiming for 70% of users to report improved clarity in understanding their content performance.
Lower mobile bounce rates by 30% over the first 3 months after development.
THE SHIFT/ Moving Kredey Into Mobile-First Territory
I led the redesign to address the core pain points and ensure Kredey wasn’t just mobile-responsive but mobile-native. We aimed to reduce drop-offs, increase monetization opportunities for creators, and simplify the user journey from content creation to payout.
We started by reimagining the user journey by consolidating redundant screens and actions, through an information architecture.
The redesigned dashboard focuses on visuals like bar charts, progress circles, and earnings meters. This simplified the user experience, cutting down the time spent reviewing stats by 50%.
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We launched a version of the mobile app to 50 users and conducted A/B tests. Users in the test group had a 25% lower bounce rate compared to the control group on the old platform.
WHAT KREDEY DOES
In India, sharing long-form written content like documents, research papers, and notes is often disorganized and expensive.
Small-scale writers and educators lack platforms tailored for monetizing and sharing their work, which hampers knowledge sharing and limits their ability to reach and engage with their readers.
Kredey was founded as a way to empower small-scale writers and educators to focus solely on what they do best—creating and sharing valuable content.
The content screen has a "Start Reading" button that allows users to engage with the content instantly, while other interaction options such as following the author, bookmarking, and sharing are conveniently accessible. A brief description provides users with an overview of the content, blending visual appeal with functionality to encourage deeper engagement with the material. The design remains consistent with the overall minimalistic and organized aesthetic of the app.
Streamlining access to a creator’s profile, the new platform displays key stats—total reads, uploads, and followers—alongside a clean "Follow" button and content preview.
Compared to the old screen, it significantly improves the user experience by allowing quicker access to the creator’s full content library and making profile interaction more intuitive with clearer controls for following, notifications, and sharing. This reduces the number of steps needed for users to discover and engage with creators they follow.
The analytics feature in provides users with comprehensive insights into their published content.
With three dedicated sections—Upload, Statistics, and Monetize—creators can track performance metrics such as total reads, likes, and follower growth. The Statistics tab offers detailed breakdowns of monthly data, visual graphs for views and reads, and follower growth over time, helping users understand how their content is performing. The Monetize tab provides a clear overview of earnings per upload, with detailed reports on revenue generated today, over the last 7 days, and month-to-date.
This feature empowers users to make informed decisions about their content strategies, optimizing for higher engagement and earnings while simplifying the process of managing their digital assets.
KEY METRICS & RESULTS/ Projected Outcomes
Since the launch of Kredey 2.0 and due to my departure during the development of its second phase, I only have access to projected metrics based on extensive user testing. These projections are grounded in early user feedback, usability studies, and performance data from the redesigned platform’s beta phase.
Bounce Rate: Expected to drop from 65% to 40% on mobile in the first month based on improvements in navigation and faster load times.
Time to Publish: Anticipated to reduce by 50%, from 4 minutes to 2 minutes, as a result of the streamlined content creation flow tested with a small group of creators.
User Retention: Projected to increase by 20%, as user feedback indicated a significantly improved experience that encouraged repeat usage and engagement.
Dashboard Satisfaction: Projections suggest that 80% of users will report that they can now easily understand and use their performance insights, up from 45% pre-redesign, based on early feedback from beta testers.
© 2024 by Rhea Pathak Nawaz
WHAT I LEARNED/ Simplicity Drives Adoption
A core takeaway from this redesign was that users gravitate towards platforms that simplify their workflows. By making Kredey easier to use, especially on mobile, we not only retained more users but empowered them to unlock more of the platform’s value. The feedback-driven approach ensured we weren’t just guessing—users shaped the product.
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